19th July 2010
A big part in writing better emails is to convey your message using an appropriate tone. This is especially important when you write emails to business clients where the tone of your message can make or break a deal. The tone reflects the spirit in which ...
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25th June 2010
Mistake #1 - Losing sight of your main purpose to sell
Solution: Always remember that the main goal of copywriting is to motivate and persuade. In other words, your writing should present more than just plain facts. At the same time, you shouldn't let ...
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25th June 2010
Copy editing is a critical part in every writing process because it lets you review over several drafts (I'd recommend 3) what you've written so you can make it tighter, more concise, more polished.
1ST DRAFT
Here's a checklist to help you evaluate ...
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25th June 2010
A lot of readers have asked me if there's a secret copywriting technique to adding more texture and dimension to the general message of what they would like to write. And my answer is "yes"!
More often than not, people provide just the mere facts in th...
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I am currently a Web Content Producer with a Deloitte award-winning multimedia firm. In my spare time, I share free Copywriting Tips, Creative Advertising Techniques and Content Marketing Strategies on my personal blog.
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